Data analysts use analytics to describe, predict and make informed decisions in various areas, such as human resources, finance, marketing and operations. Information is collected on consumers constantly, from browsing histories to previous purchases. A business analyst may use this collected data to predict buying patterns of current and future customers. The collection, storage and interpretation of this information has become known as Business Analytics.
The LSU Online MBA curriculum emphasizes the use of business analytics, business intelligence and information technology. Skills acquired within the business analytics course include problem solving, cost reduction, revenue increasing, process streamlining and improvements in decision-making. Students learn specialized skills and knowledge drawn from the fields of computer science, statistics, operations research and quality management. Instructional results are achieved through a mixture of classroom experience, hands-on exercises and team-based projects. Topics covered may include data warehouses for business, SQL, business intelligence, data modeling, data analysis and dashboard design.
The business analytics course provides students with the skills and knowledge needed to understand and use available technology to gain insights into data. Business analytics encourage smart decision-making and provide clearer insights through data visualization. The objective of this course is to give students the knowledge necessary to be able to drill down on data and produce specific analytics designed to aid in business decisions. Important and precise data gives a manager more leverage to predict trends and make accurate decisions.
Analytics may also keep one updated, as consumer trends will often vary and sway. The skills learned in this emerging field may enhance an individual’s career opportunities by increasing productivity. Many industries are seeking out employees with the specific skills this course offers, benefiting both the employer and employee. The efficiencies offered by a skilled business analysts are a major benefit to any company looking to move forward in the technological age.
Learn more about the LSU online MBA program.
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