Hyojung Park

Hyojung Park

Associate Professor; Blue Cross/Blue Shield Louisiana Professor, Health Communication
255 Hodges Hall | 225-578-2426 | hjpark6@lsu.edu | CV


Hyojung Park earned her doctorate from the University of Missouri School of Journalism with a focus on strategic communication and joined the LSU faculty in 2012. Park teaches public relations, strategic communication, crisis communication and research methods. Her primary research interests are branding, relationship management, corporate social responsibility, risk and crisis communication, and health communication. Her work has been published in top-tier journals, such as Journal of Health Communication, New Media and Society, Journalism and Mass Communication Quarterly, and Journal of Public Relations Research.

Selected Publications

Jiang, Y., & Park, H. (2022). Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses. Public Relations Review, 48(1). Advance online publication. doi: 10.1016/j.pubrev.2021.102143

Park, H., & Kim, S.-Y. (2022). Consumer empowerment in corporate social responsibility: The effect of participatory CSR on company admiration and word-of-mouth communications. Corporate Communications: An International Journal, 27(2), 346-367. doi: 10.1108/CCIJ-02-2021-0025

Jiang, Y., & Park, H. (2021). The effects of CSR appeals and message sources on consumer responses to branded content on Instagram. Journal of Interactive Advertising, 21(3), 209-224. doi: 10.1080/15252019.2021.1973930

Park, H., & Jiang, Y. (2021). A human touch and content matter for consumer engagement on social media. Corporate Communications: An International Journal, 26(3), 501-520. doi: 10.1108/CCIJ-01-2020-0033

Chon, M.-G., & Park, H. (2021). Predicting public support for government actions in a public health crisis: Testing fear, organization-public relationship, and behavioral intention in the framework of the situational theory of problem solving. Health Communication, 36(4), 476-486. doi: 10.1080/10410236.2019.1700439

Chon, M.-G., & Park, H. (2020). Social media activism in the digital age: Testing an integrative model of activism on contentious issues. Journalism & Mass Communication Quarterly, 97(1), 72-97.

Lee, T., Park, H., & Lee, J. (2019). Collaborative accountability for sustainable public health: A Korean perspective on the effective use of ICT-based health risk communication. Government Information Quarterly, 36(2), 226-236.

Park, H., & Lee, T. (2018). Adoption of e-government applications for public health risk communication: Government trust and social media competence as primary drivers. Journal of Health Communication, 23(8), 712-723.

Lee, Y., Park, H., & Cameron, G. T. (2018). Strategic communication in U.S. higher education: Testing congruity effects of university identity and image among parents of prospective students. International Journal of Strategic Communication, 12(3), 308-327.

Park, H., Rodgers, S., McElroy, J. A., & Everett, K. (2018). Sexual and gender minority’s social media user characteristics: Examining preferred health information. Health Marketing Quarterly, 35(1), 1-17.