Chunmin Lang

Associate Professor

143 Human Ecology

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College of Agriculture

Department of Textiles, Apparel Design and Merchandising


  • Sustainability
  • Fashion Entrepreneurship


Research Interests

  • Sustainable Consumption
  • Collaborative Consumption
  • Fashion Entrepreneurship

Current Research

  • Assessing attitudes towards sustainable repurposing of national traditional dress.
  • Applying dat-mining approach in the analysis of consumers experience of fashion renting.

Courses Taught

  • Apparel Merchandise Buying and Management

  • Entrepreneurship

  • Global Textile and Apparel Economics

  • Visual Merchandising

  • Merchandising Theory

  • Merchandising Trend


Lang, C., Seo, S. & Liu, C. (Accepted, 2019). Motivations and obstacles for fashion renting: A cross-cultural comparison. Journal of Fashion Marketing and Management

Lang, C. & Wei, B. (Accepted, 2019). Convert one outfit to more looks: Factors influencing young college female consumers’ purchase intention of transformable apparel. Fashion and Textiles.

 Seo, S. & Lang, C. (Accepted, 2019). Psychogenic antecedents and apparel customization: Moderating effects of gender. Fashion and Textiles

Lang, C. & Liu, C. (2019) The Entrepreneurial Motivations, Cognitive Factors, and Barriers to Become a Fashion Entrepreneur: A Direction to Curriculum Development for Fashion Entrepreneurship Education. International Journal of Fashion Design, Technology and Education. DOI: 10.1080/17543266.2019.1581844

Lang, C. & Zhang, R. (2019). Second-hand clothing acquisition: The motivations and barriers to clothing swap for Chinese consumers. Sustainable Production and Consumption, 18, 156-164.

Wang, Y. & Lang, C. (2019). Effects on employee-customer interactions and customer-brand relationship at full-service restaurants. Journal of Retailing and Consumer Services, 50, 1-9.

 Seo, S. & Lang, C. (2019). Psychological Antecedents to Customized Apparel Purchases. Journal of Fashion Marketing and Management. DOI 10.1108/JFMM-10-2018-0128

Joyner Armstrong, C. M., Kang, J., Lang, C. (2018). Clothing style confidence: The development and validation of a multi-dimensional scale to explore product longevity. Journal of Consumer Behavior. DOI: 10.1002/cb.1739

Lang, C., Joyner Armstrong, C. M. (2018). Fashion leadership and intention toward clothing product-service retail models. Journal of Fashion Marketing and Management, 22(4), 571-587.