GETTING INVOLVED
Majoring in marketing at LSU is more than just sitting in a classroom! There are many ways to get involved in our business community to expand your professional network.
Department of Marketing
Building the Brand Behind Business.
The LSU Department of Marketing has a focused approach — maintaining a foundational curriculum meant to adapt to evolving industry challenges. We believe marketing is a critical part of any business plan that seeks to generate growth organically and create sustainable value by better understanding the needs of target markets and effectively delivering the appropriate products and services. Our students enjoy the practical application of marketing principles through participation in competitions and case studies outside the classroom and exploring relevant industry issues within the classroom, all leading to graduates ready to lead in their chosen careers.
WAYS TO STUDY MARKETING AT LSU
Become a Marketing Pro. Learn how to analyze customer needs, execute product/service design, devise a branding strategy, establish pricing, develop promotional strategies, and create distribution systems while maintaining a competitive advantage.
Research
The Department of Marketing faculty draw on behavioral, economic, psychological, and administrative theory to examine the current and future needs and wants of a customer. The Behavioral Research Lab is a state-of-the-art facility that provides our faculty with the means to conduct cutting-edge, technology-based marketing research.
Faculty
Our faculty are elite researchers who combine current theories and methods with hands-on learning and projects in their courses. They publish articles in top academic journals, write textbooks, and participate actively in the marketing profession, resulting in a well-rounded education from theoretical and real-world perspectives.
A Top Sales Program in the Nation
The Professional Sales Institute is dedicated to research, sharing sales expertise, and developing sales leaders.
PSI supports students’ academic and professional development through in-class instruction, sales-focused events, interactive projects, sales competitions, networking opportunities, and career search.
Cutting-Edge, Technology-Based Marketing Research
Behavioral Research Lab
This state-of-the-art facility is equipped with multimedia research equipment, physiological measurement devices, and eye tracking equipment, enabling the college's faculty to conduct innovative behavioral-based research.
Pi Sigma Epsilon
The only nationally recognized, co-ed professional organization in marketing, sales, and management. PSE members plan, lead, and implement various projects ranging from fundraising to complex marketing strategies. PSE members participate in professional development programs and activities that help members prepare for their careers.
LSU Sales Team
The LSU Sales Team participates in several collegiate sales competitions that often attract major corporations offering internship and full-time employment opportunities. LSU Sales Team members have consistently placed in the top 20 of all national-level collegiate B2B role-play competitions, with a recent first-place win at the International Collegiate Sales Competition.
Enhance Your Experience
The E. J. Ourso College of Business offers numerous business-related student organizations. These organizations are a great way to connect with peers across majors and get involved with the business college itself.
Marketing News
Consumers are increasingly turning to artificial intelligence tools for holiday shopping—especially Gen Z shoppers, who are using platforms like ChatGPT and social media not only for gift inspiration but also to find the best prices. Andrew Schwarz, professor in the LSU Stephenson Department of Entrepreneurship & Information Systems, and Dan Rice, associate professor and Director of the E. J. Ourso College of Business Behavioral Research Lab, share their insights on this emerging trend.
With holiday shopping underway, retailers and consumers alike are entering a season influenced by economic uncertainty, rising tariffs, and evolving shopping habits. Dan Rice, associate professor in the Department of Marketing and director of the Behavioral Research Lab, shares insights on what’s changing, what’s driving spending trends, and what to watch for as we head into the end of the year.
As part of First-Generation Celebration Week, the Ourso College asked first-gen business students to share their experiences and future plans.
Contact Us
Department of Marketing
2100 Business Education Complex
501 South Quad Drive
225-578-8684
marketing@lsu.edu
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Invest in Us
Give to the Marketing Development Fund to support research, student experience and more.