Building the Brand Behind Business.
The LSU Department of Marketing has a focused approach — maintaining a foundational curriculum meant to adapt to evolving industry challenges. We believe marketing is a critical part of any business plan that seeks to generate growth organically and create sustainable value by better understanding the needs of target markets and effectively delivering the appropriate products and services. Our students enjoy the practical application of marketing principles through participation in competitions and case studies outside the classroom and exploring relevant industry issues within the classroom, all leading to graduates ready to lead in their chosen careers.
WAYS TO STUDY MARKETING AT LSU
Become a Marketing Pro. Learn how to analyze customer needs, execute product/service design, devise a branding strategy, establish pricing, develop promotional strategies, and create distribution systems while maintaining a competitive advantage.
The Department of Marketing faculty draw on behavioral, economic, psychological, and administrative theory to examine the current and future needs and wants of a customer. The Behavioral Research Lab is a state-of-the-art facility that provides our faculty with the means to conduct cutting-edge, technology-based marketing research.
Our faculty are elite researchers who combine current theories and methods with hands-on learning and projects in their courses. They publish articles in top academic journals, write textbooks, and participate actively in the marketing profession, resulting in a well-rounded education from theoretical and real-world perspectives.
A Top Sales Program in the Nation
The Professional Sales Institute is dedicated to research, sharing sales expertise, and developing sales leaders.
PSI supports students’ academic and professional development through in-class instruction, sales-focused events, interactive projects, sales competitions, networking opportunities, and career search.
Cutting-Edge, Technology-Based Marketing Research
Behavioral Research Lab
This state-of-the-art facility is equipped with multimedia research equipment, physiological measurement devices, and eye tracking equipment, enabling the college's faculty to conduct innovative behavioral-based research.
To support the Geaux Communicate initiative, LSU recently launched the inaugural Communication-Intensive (C-I) Teaching Fellows program. In collaboration with Dr. Jennifer Baumgartner, faculty chair of Communication across the Curriculum (CxC), the Teaching Fellows are working to inform, create, and disseminate innovative teaching development resources across campus, all in support of advancing undergraduate communication skills development.
To many, the holidays mean holiday shopping, but are the issues shoppers faced during the pandemic, like lack of supply and shipping delays, a part of Christmas past? Will inflated prices impact the seller, the customer or both? Will shoppers be spending more or less this year?
The University Sales Center Alliance (USCA) has named Jared Llorens, Dean of the LSU E. J. Ourso College of Business, as its 2023 Outstanding Dean. Llorens received the award at the USCA fall meeting on October 5 in Chico, California, at Chico State University.