PhD Marketing

The mark of highest achievement in marketing scholarship.

The PhD in Business Administration with a concentration in marketing at LSU is designed to produce collegial scholars for academic careers in research, teaching, and service at universities. A strong emphasis is placed on research and a collaborative research environment. The department offers the state-of-the-art Behavioral Research Lab housed in the Business Education Complex, where faculty and students can conduct their research, and a large undergraduate student subject pool used for academic research studies. Doctoral students receive opportunities to participate in research projects beginning their first semester and continue to work closely with fellow doctoral students and faculty members on various research projects targeted for conference and journal publication while in the program.

Our Areas of Research

  • Branding
  • Consumer behavior
  • Consumption emotions
  • Consumer health and well-being
  • Consumer psychology
  • Construction of brand attitudes and brand beliefs
  • New media
  • Corporate social responsibility
  • Empirical modeling
  • Marketing strategy
  • Persuasion
  • Retailing and services marketing
  • Sales force effectiveness
  • Sensory marketing
  • Social marketing


Aerial view

Beyond the PhD

Our alumni enjoy successful careers in academia. Institutions that employ our graduates: 

  • Cleveland State University
  • Creighton University
  • Fresno State University
  • Hofstra University
  • Illinois State University
  • Michigan State University
  • Missouri State University
  • Ohio University
  • Rowan University
  • Salisbury University
  • Southeastern Louisiana University
  • University of Kentucky

View PhD Student Recent Placements

Aerial viewStudents work as team in conference room


Courtney Szocs poses with a grocery cart in aisle.

Faculty Feature

Courtney Szocs
Assistant Professor
Director of Graduate Studies — Marketing PhD Program
Picadilly, Inc. Business Partnership Professor

Have you ever wondered how a store or restaurant's music, lighting, or scent might influence what you purchase? These are some of the questions the Assistant Professor Courtney Szocs has investigated. Her research examines how sensory cues (i.e., visual, haptic, auditory, olfactory, gustatory) associated with a product or retail environment influence consumer judgment and decision-making. Szocs shares insights from her research and that of her colleagues with students in the customer analysis and behavior class she teaches. In addition to research and teaching responsibilities, Szocs is the director of PhD program within the Department of Marketing.

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Contact Us

Department of Marketing

2100 Business Education Complex
501 South Quad Drive

Jianan Wu

Professor and PhD Program Advisor
2121 Business Education Complex South